A shortage
of skilled workers in numerous sectors is currently a topic of substantial
debate. Sectors such as healthcare, social services, teaching and education,
construction, surveying, and building services engineering are often
specifically emphasised [1]. Nevertheless, it becomes evident rapidly that the
prevailing issue also affects other sectors, including passenger
transportation.
Passenger
transport is a significant economic sector that plays a key role in population
mobility, tourism and freight transport. As per a report by the Association of
German Transport Companies (VDV), it is anticipated that by 2030 there would be
a shortage of approximately 100K qualified workers in passenger transport,
including drivers for buses and trains, as well as service personnel. This, in
turn, will arguably have a detrimental effect on the quality and dependability
of services, safety, and environmental preservation.
The reasons
for the lack of staff are multifactorial. On one hand, the transportation
sector faces demographic shifts as several employees are expected to retire in
the next few years without sufficient replacements. On the flip side, working
conditions frequently fail to appeal to promising junior employees due to the
need for flexibility, physical and mental fortitude, and customer centricity.
Furthermore, other sectors vie for skilled professionals, providing enhanced
remuneration and career opportunities.
What are
the implications of a shortage of staff in passenger transportation?
The
scarcity of staff could result in a reduction of timetables. Routes that are
not often used or those with later schedules are likely to be cancelled.
Certain cities and local governments have already substantially curtailed the
regular bus and train services. As an example, in Dortmund, there has been a
significant decrease in the number of night buses that operate on weekends. As
a consequence, several routes are no longer viable during late hours - posing a
challenge for local transportation.
Where do we
see the biggest challenge?
In rural
areas, returning home at night with public transportation seems arduous and
time-intensive, if not impossible. As a consequence, the car continues to be
the preferred and most pragmatic mode of transportation.
On
occasion, issues arise during the final leg of a journey, such as when
departing from urban centres to reach rural areas. While some sections of the
trip might pass without incident, a portion of the route may prove problematic.
This is especially troubling for women.
Nonetheless,
challenges in passenger transportation are not exclusive to remote regions.
Intra- and inter-city routes may also be affected by the reductions, resulting
in the destination being attainable only at a particular time and with
considerable effort.
If
connectivity disruption is annoying in cities, it is particularly severe in
rural areas - particularly at night. In these locations, longer distances that
cannot be covered on foot or by bike, or that may pose potential risks due to
poor lighting, are commonplace - therefore, the car is inevitably the top
preference.
Could taxis
be an option at this point?
Taxis or
hired cars are a sensible alternative to conventional public transportation,
allowing travellers to access any location at any time.
Unfortunately,
there are frequent, severe workforce shortages within this sector. The lack of
appealing work hours and low wages renders the profession of taxi driver
unattractive. Furthermore, several transport companies have downsized their
workforce as a result of the decline in driver numbers and the occasional
rigorous restrictions imposed during the coronavirus epidemic. Some freelancers
have abandoned their pursuits during this period and explored alternative
business strategies or chosen to rely on the citizen's income.
Which
groups of people are most impacted by the staffing shortage and the reduction
of scheduled services?
In short,
the cuts to passenger transport can affect anyone, regardless of age or
location.
Nonetheless,
certain groups may feel the impact more acutely, notably the elderly or those
with limited mobility. If destinations that they depend on have been
eliminated, they may face difficulties since walking longer distances may not
be feasible. Initially, whether the respective journeys are personal or
work-related is inconsequential.
Furthermore,
individuals who work shifts face significant risk in the event of a decline in
public transportation. It is crucial for them to always have a dependable and
secure commute to their workplace. The current frequency of public transport
services poses a significant challenge for them. This challenge will only
increase if further services or transport staff are withdrawn.
Cuts and
cancellations can have severe consequences for teenagers and young adults, who
often travel in the evenings or at weekends. This is where the issue becomes
apparent most quickly for them, as the train and bus services no longer operate
on a regular basis during these hours.
Special
focus: teenagers and young adults
Among the
groups shown as examples, teenagers and young adults are particularly exposed
to an increased risk as cars are often used as a supposedly reliable
alternative when driving at night, especially when partying and consuming
alcohol.
However,
using the car as a means of transportation at night bears major disadvantages
for groups. The main issue is identifying the designated driver. Are you
travelling alone or in a group? Do you plan your journey home in advance or
make a spontaneous decision to "go for it"?
Inadequate
planning can lead to confusion or worse, driving under the influence of
alcohol, which can have catastrophic consequences in the worst-case scenario.
The responsibility is especially high when travelling in a group.
Driving
under the influence of alcohol is highly dangerous, as indicated by statistics
on alcohol-related accidents.
How can
incentives be introduced to boost passenger transport?
It is
evident that the issue of staff shortages is not a problem that can be resolved
with a quick fix. Several methods, such as enhancing working conditions to
attract new employees, are already being employed to combat the current
shortage and increase the effectiveness of passenger transportation. However,
since these measures cannot be implemented in the short term, the issue is
which alternative passenger transport concepts could enhance the current
situation.
While it
seems challenging to immediately alter the demographic situation, passenger
transport could become more enticing through innovative concepts. Through the
appmover peer-to-peer sponsoring platform, AppPlusMobile has created an
existing system that provides taxi journey discounts through subsidies. This
system is already being utilised by numerous municipalities.
Passengers
are encouraged to take taxis instead of driving themselves with the aid of
individually granted subsidies. This is especially advantageous for group
journeys since total subsidies can accumulate. Furthermore, in addition to
facilitating social interaction, this also offers a significant benefit of
greater savings on transportation costs.
What is the
main advantage of using the appmover system for transport companies?
Companies
that provide passenger transport through appmover have a significant edge over competitors
because they can apply subsidies and discounts directly within the app.
Furthermore, app users can easily access and contact participating transport
providers through the app's interface. By utilizing the appmover, transport
companies have the added ability to present customers with reduced rates at the
end of their journey, further increasing their appeal.
This
creates a situation where both the transport companies and the customers
benefit, as the former are able to potentially draw in more customers and the
latter are able to save money. Ultimately, the system offers incentives for the
growth of both drivers and transport companies.
Potential
extensions to the existing system
Other
passenger transport concepts can be based on the appmover principle. It is
possible to envisage a type of club taxi that takes members safely home after a
party or meeting at night. In this case, the association could sponsor the
subsidies.
Additionally,
a type of volunteer taxi could be introduced where parents offer their driving
services to bring their children and their friends home safely. At this
juncture, the appmover application could facilitate the organisation and
tracking of journeys and passengers.
Furthermore,
it could enhance the desirability of transport companies, indirectly drawing in
new drivers, by incorporating a subsidy platform for the expansion of
e-mobility. This could be achieved by promoting climate-neutral passenger
transport and subsidising the price per kilometre for customers.
Ultimately,
these examples demonstrate a limited range of potential use cases for the
appmover. Journeys do not need to be confined to young people or evening hours
but can be extended as required. This can function as a tool to encourage wider
passenger transport expansion. For instance, such as women's taxis, social
taxis, senior citizens' taxis, and so forth.
[1] Fachkräftemangel: Diesen Branchen fehlt das meiste Personal - ZDFheute
[2] VDV-Personalumfrage im ÖV | VDV - Die Verkehrsunternehmen
Do you want to learn more about us or have an app developed?
Do you have any questions or would you like a demonstration of SalesChanger? Please contact us directly at 0231/985 380 90 or contact our solution sales team Dipl.-Inform. Oliver Schuster and coordinate your requirements via vertrieb@appplusmobile.de.
14.08.2023
Photo by Benjamin Sow on Unsplash